Is Hiring a Marketing Agency Worth it?

Well, since we’re a marketing agency of course we’re going to say; “YES it is!” But hey, just don’t take our word for it and keep reading what makes hiring a marketing agency worth it! 

Before we even answer that question, we should say that not all marketing agencies are created equal. In fact, marketing is a broad term that’s exponentially been growing in meaning over the past 10-20 years, leading to a wide choice for business owners.

Without going into too much detail, these are the main categories you’re likely to encounter: 

• Full service agencies
  They provide a complete range of services from market research to consultancy, campaigns, design, branding and more

• Digital agencies
  Their range of services can be complete (similarly to full service agency) or specific to a certain field eg. SEO, social media or paid marketing, but the peculiarity is that all of their work will focus on digital marketing and the online world

• Creative agencies
  Their focus is on creative concepts, branding, design, ad campaigns, etc

• PR agencies
  Last but not least, these agencies focus on PR services including media relations, crisis management, reputation etc. 

This quick overview clearly tells us that there are lots of services offered by a marketing agency and to make it really worth it FOR YOUR business, you need to first identify what your business really needs help with. If you’re not sure where to start from, a full service agency (traditional or digital only) might be your safest bet as they will be able to provide consultancy and guidance on your marketing strategy or plan. 

And now we’re ready to go back to the original question: 

“Is hiring a marketing agency worth it?” 

Let’s see the reasons why the answer is a big, resounding, YES! 

Level of Expertise

Hiring a professional agency will immediately give you access to a team of experts that can tackle different aspects of marketing. This alone makes it such a worthy investment! And if you’re thinking, “oh wait, I could do that with an in-house team”, unfortunately that’s not really comparable; an in-house team will often have limited knowledge or their expertise might just concern one area, meaning you’d be missing out on specific strategies that might give you the advantage you need for bigger results. 

Increased Efficiency

A lot of small business owners just assume they can learn a couple of tricks and throw spaghetti at the wall until they find a campaign that’s working… except, this approach only leads to wasted time and resources! Businesses that hire a marketing agency see almost immediately an increase in campaign efficiency (as well as effectiveness) because a team of experts will use their knowledge to spot what strategies or activities will better work to get you the results you want. 

Fresh Perspective

Having a fresh set of eyes on your business is priceless. A marketing agency's outside perspectives can lead to innovative ideas, new approaches and opportunities for growth that you might have not considered before! Depending on their services, they will also work beside you to implement and manage any new strategy or campaign. 

Costs

While hiring an agency can be an investment, it’s usually more cost-effective than hiring a full-time marketing team, or trying to learn it all yourself, especially if your needs are project-based or fluctuating. Agencies can scale their services based on your needs, which means you can adjust the level of service to what works within your budget. Whether you need a fractional marketing team, a full-blown marketing campaign or a specific targeted effort, an agency can work within your parameters. They also have access to analytical tools and softwares that can be expensive or complex for individual businesses to manage for just one project. 

Improved ROI

Hiring a marketing agency will often mean you can achieve a higher ROI than eg. what you will achieve by doing it yourself or with your team - and that’s because an established agency will have the most suited experts tailoring a strategy or campaign that truly serves you and your goals.

So while we understand higher an agency require what might look like a higher upfront cost, we can say with certainty that this investment will make a huge difference for your small business!

Are you looking to hire a marketing agency to support your business growth? We might just be the right people for the job! Check out our services or book a call to learn more.