Top 5 Ways Hiring a Marketing Agency Can Save You Money

When a lot of small businesses hear about investing in a marketing agency, they freight:

 "It'll be too expensive", some say

"My business is too small to need an agency" state others

While a few might even think, "Ha! Who needs an agency when I can do it myself?!" 

But after having served small businesses for over a decade with our marketing services, we know very well the impact marketing can have on business growth. Plus, when you’re outsourcing to an expert, you can free up some needed time and mental space to focus on those key activities that make your customers happy.  

So when it comes to it, don’t let the upfront cost scare you! In fact, hiring a marketing agency can save you money in many ways, even though it might seem counterintuitive. Wondering how? Keep reading to find out! 

Here are the top 5 ways a marketing agency can save you some money:

1. Avoiding or Reducing Hiring Costs

Recruiting, training, and maintaining an in-house marketing team can be expensive. With an agency, you avoid payroll costs and can save anywhere between 30-50% of your hiring budget. Also, when you hire an agency, you’re often paying one fee for a multitude of experts and services within the same package. This is once again saving you money in the long-run as you will be less likely to spend more budget on different team roles. 

2. Flexible Pricing

Many agencies offer flexible pricing models, including project-based fees or pick-and-choose retainer packages. What this means for your money is that you can actually manage your budget more efficiently and limit the work as needed eg. to a project that’s high priority, before deciding whether you want to invest in further opportunities or long-term commitments. Flexible pricing also means most agencies can work within your marketing budget to reach your goals by advising what’s best to have quicker, more impactful results, without breaking the bank. 

3. Expertise and Efficiency

Agencies are experienced and efficient. They can execute campaigns more effectively than you or your team can and know how to avoid common pitfalls, potentially leading to better results and higher ROI in a shorter period of time. This efficiency can save you money in the long run by reducing wasted resources. Plus, a qualified agency made of experts knows how to keep up to date to bring you not only years of proven experience, but the latest strategies that actually work within the current context of your industry.

4. Access to Tools and Technology

Agencies often have access to specialised marketing tools and software that can be costly to purchase and maintain on your own as a small business owner or entrepreneur. By leveraging these tools through an agency, you can avoid the unnecessary expense of buying such softwares and dealing with the headache of learning them, too! Money + time saved = always a big win in our books! 

 5. Reduced Overheads Across the Board

Depending on their expertise and setup, some agencies can handle various aspects of marketing e.g., SEO, content creation, copywriting, design, etc, without requiring you to invest in separate resources for each. This will make marketing overall more affordable for you and your business, and you won’t have to rely on DIY solutions (which can turn out to be costly if you make a faux pas) or compromise on quality. 

The expertise and resources of a marketing agency can truly help you achieve better results and make your investments more effective. We have seen businesses over and over again try to take marketing into their own hands and eventually land with us after taking the harder route and being burned out by the lack of results and the stress of having to keep up with everything. 

So don’t be fooled by some of the fees and short-term costs; take a hard look at your budget, hiring costs and your overall marketing AND business goals, so you can confidently decide whether it’s the right time for you to invest in the expert services of a marketing agency. 

Ready to hire the right experts to help you on your marketing journey? Saia Creative is here for you! Learn more about our marketing and copywriting services here.