Cactus Mortgages
Business sector
Financial services
Challenge
Bringing 15 years of industry experience, the team behind this startup brokerage aimed to transcend the traditional norms of financial services.
Our task was to craft a bold and quirky visual identity that would set them apart in a bustling marketplace.
Solution
The new identity embodies the company's vision through bold typography and reinforces its quirky approach with a stylized cactus incorporated into the design.
We curated a colour palette of slate blue complemented by zesty lime green to distinguish them from traditional financial services competitors.
Our role
Brand Identity
Marketing collateral
Illustrations
Website
Standing out at every chance
The new visual identity comes to life on their website with the help of customised bold illustrations and a recognisable style that complements the logo and colour palette.
What the client thought
“Mark's passion for art & design, coupled with his vision to create a differentiating brand, representing the feeling and essence of a business and the people behind it is clear.
His imagination and talent was the only choice for Cactus Mortgages: from the brand/logo ideas and website design he has produced a look that is me and stands out from the crowd by a country mile. Highly recommend”.
Robert Dibden | Director - Cactus Mortgages
