Bolt Cover
Business sector
Insurance services
Challenge
Bolt Cover specialises in offering product protection insurance to retailers and manufacturers. Their ultimate goal is to be recognised as market leaders who help clients build a loyal customer base, reduce costs, and improve margins.
We were tasked with developing and designing a brand identity that reflects their bold, innovative approach and resonates with their target audience.
Solution
We crafted a contemporary visual identity to position them as industry leaders. The new brand design features bespoke typography and a distinctive 'B' marque, embodying their bold and innovative approach.
Amidst a sea of blue brands within their industry, we set them apart with a striking colour palette of charcoal and white, accented with vibrant violet; this allowed for an a unique and immediately recognisable visual identity.
Our role
Brand identity
Brand guidelines
Marketing collateral
Website
Not just a great desktop experience…
As we developed the website, we focused on creating a responsive website, as we wanted Bolt’s clients to be able to browse on any device with ease.
We also worked on the brand’s marketing collateral, so that the Bolt’s experience could be enjoyed by customers both online and offline, in any format!
What the client thought
“Mark was pivotal in creating a brand for us which appeals both to the B2B and B2C market which is no easy task. With his usual speed and elegance, the result was just what we wanted and has given us a brilliant brand to build on top of”.
Richard Smith | Co-Founder & CTO - Bolt Cover
