Anja
Business sector
Health & wellbeing
Challenge
Anja, a Tantric healer and coach, is devoted to aiding individuals in overcoming personal traumas and blocks through her workshops and coaching services.
We were tasked to create a visual identity and a website that makes her brand stand out in her field by emphasising the healing benefits of Tantra, rather than its more common associations.
Solution
The new identity combines a contemporary classic font with an icon that incorporates sacred geometry. The triangle symbolises the trinity of life, while the spiral signifies growth, evolution, and the journey towards enlightenment.
To distinguish the brand from the traditional red associated with Tantra, a colour palette of vintage green and muted gold was chosen to reflect the message of healing and spirituality.
For the website, we created a distinguished brand voice that matched the visual identity, as well as Anja’s personality. The copy was meant to create a warm, welcoming feeling that would make the audience feel seen, understood and compelled to seek Anja’s services.
Our role
Strategy
Copywriting
Brand identity
Marketing collateral
Photography
Website
A great experience on every device.
As mobile browsing increases, it’s important to build websites with responsive design to deliver a great user experience on all devices.
What the client thought
I absolutely love the branding and the website! Mark and Rosie were excellent, committed, working with me and my rhythm to ensure I wouldn’t feel overwhelmed by the process. They took time to get to know me and what I stand for and what I care about - and that’s visible in the end result. They are sensitive, compassionate and incredibly knowledgeable in their area of expertise.
Anja Woszczyna - Tantric Healer
